Privacy Policy

Last Updated: 15 July 2026

At 172 Coffee Roasters, operated by South Downs Coffee Co. Ltd, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit https://172coffeeroasters.co.uk or interact with us.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.

1. Who We Are

Company Name: South Downs Coffee Co. Ltd
Trading As: 172 Coffee Roasters
Registered Address: 20 Wenlock Road, London, England, N1 7GU, United Kingdom
Trading and Returns Address: 172 Thursley Road, Elstead, Godalming, GU8 6DH, United Kingdom
Company Number: 12552714
Email: info@172coffeeroasters.co.uk
Phone: 07771 253768

Data Controller:
South Downs Coffee Co. Ltd, trading as 172 Coffee Roasters, is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

We collect personal information that helps us process your orders, provide customer support and improve our services.
This includes:

Contact details: Name, email address, phone number, billing address and shipping address.
Order and payment information: Order details and transaction information processed securely by third-party payment providers.
Account information: Username and encrypted password.
Communication data: Messages or queries sent to our support team.
Usage data: IP address, browser type, device information and pages visited through cookies and analytics tools.

We do not intentionally collect sensitive personal data such as ethnicity, religion or health information.

3. How We Use Your Information

We process your information for the following purposes:

To process and deliver your orders.
To manage coffee subscriptions and recurring orders.
To communicate with you regarding your purchase, subscription or account.
To provide customer support.
To improve our website, products and customer experience.
To send relevant updates or promotional offers where you have explicitly opted in, in accordance with the UK Privacy and Electronic Communications Regulations (PECR).
To comply with legal, accounting and tax obligations.

Our lawful bases for processing your data under the UK GDPR include:

Contractual necessity: To process your orders and manage subscriptions.
Legitimate interests: To improve our services, provide customer support and prevent fraud.
Consent: For marketing communications and non-essential cookies.
Legal obligation: To comply with applicable legal and regulatory requirements.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, provide essential website functionality and analyse site usage.
Where required, non-essential cookies will only be used after you have provided consent. You can manage your preferences through our cookie banner or your browser settings.

For more information about cookies used by our e-commerce platform provider, please visit the Shopify Cookie Policy.

5. How We Share Your Information

We may share your information with trusted third parties where necessary to provide our services, including:

Shopify, our e-commerce platform provider.
Payment processors, to handle secure transactions.
Subscription service providers, to manage recurring coffee orders and customer subscriptions.
Shipping carriers, to deliver your order.
Email and marketing service providers, including Klaviyo where used, to send transactional or consented marketing communications.
Analytics and IT service providers, to maintain our systems and understand website usage.

We do not sell or rent your personal data. Information is only shared where necessary and in accordance with applicable UK data protection laws.

6. Data Retention

We retain your information only for as long as reasonably necessary to fulfil the purposes described in this policy, including order fulfilment, subscription management, customer service, accounting and legal compliance.
When information is no longer required, it will be securely deleted or anonymised.

7. Your Rights

Under UK data protection law, you may have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data, subject to legal limitations.
Withdraw consent for marketing communications or non-essential cookies.
Object to processing based on legitimate interests.
Request restriction of processing.
Request data portability where applicable.
Make a complaint to the Information Commissioner’s Office.

You can exercise these rights by emailing us at info@172coffeeroasters.co.uk.

8. Data Security

We use appropriate technical and organisational measures to protect personal data against accidental loss, misuse, alteration, unauthorised access or disclosure.
Although we take reasonable precautions, no method of online transmission or electronic storage is completely secure and we cannot guarantee absolute security.

9. Children’s Privacy

Our website is not directed towards children under the age of 16. We do not knowingly collect personal information from children.

10. International Transfers

Some of our service providers may process personal data outside the United Kingdom, including in the European Economic Area or the United States.
Where this occurs, we take steps to ensure appropriate safeguards are in place, such as adequacy regulations, approved contractual protections or other recognised transfer mechanisms.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes to our services, legal obligations or business practices. The updated version will be published on this page with a revised “Last Updated” date.

12. Contact Us

For privacy-related questions, requests or concerns, please contact:

South Downs Coffee Co. Ltd
Trading as 172 Coffee Roasters
Registered office: 20 Wenlock Road, London, England, N1 7GU, United Kingdom
Trading and returns address: 172 Thursley Road, Elstead, Godalming, GU8 6DH, United Kingdom

07771 253768

info@172coffeeroasters.co.uk